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Allbro South Africa celebrates it great diversity and culture
At the end of 2013, the Allbro Group celebrated its 35th year in business. Specialising in the manufacture of high quality non-metallic electric enclosures, transformer accessories, locks, hinges and insulators, the company employs over 300 factory-based staff. It was decided that the year-end function would take the form of a soccer day. This caused a lot of excitement and staff formed ten soccer teams kitted out in Allbro branded shirts, sporting their team colours. Lunch hours suddenly became a hive of team discussions about match day strategies and about who posed the biggest threat on opposing sides. In the end, it came down to the “Free State Stars” and the “Pirates” in the final. It was a hotly contested battle with both teams confirming that they deserved their place in the spectacle. In the end, it was a solitary goal from Misheck Munkhonda who won it for the “Free State Stars”.
A South African firm that produces customised pole top metering enclosures for Kenya Power Company will soon appoint a dealer to merchandise its wares in East Africa. The Allbro Company is negotiating with an electrical wholesale outlet in Kenya to up its brand visibility in Nairobi -- the region's economic hub. Allbro Business Development Manager Chris Galloway said the firm's interest in Kenya has been energised by the country's renewed economic renaissance. "We view Nairobi as an important component in business growth in Africa, hence our desire to avail our quality products here," he said during the recent East Africa Power Investors conference in Nairobi. At the same time, Galloway decried dumping of sub-standard goods in Africa, blaming this for the failure by some firms to excel in African markets. He said the trend has given birth to the so called 'Africa syndrome' which unfortunately has found its way to some South African firms. The 'Africa syndrome' occurs when companies believe, incorrectly, that they can market substandard product into Africa because "Africans don't know the difference between a quality product and a sub-standard product". These companies can then make greater margin on the products they are exporting into Africa."I am glad we have survived in business for the last 35 years, conquering new markets all the time", says Galloway. He said the firm has been designing and manufacturing quality electrical distribution products for the growing African market. "We care about our customers' needs and we offer them more than just a product, we offer them safety and durability in our unique designs. We consistently strive to meet, and exceed our customers' expectations", he said. In 2011, Allbro acquired ABB's York enclosure business through which its association with Kenya Power began. Galloway said the current economic parameters based on consumer trends post a rosy picture for Kenya's economy despite the many challenges that face the country - attested to by relocation of many multinationals to the country such as General Electric, Coca Cola Africa and Airtel.